University of Richmond

Here are a few marketing news from the month of June in case you missed them: Ritz-Carlton launched a campaign in partnership with Hearst...

The Cannes Lions International Festival of Creativity is an annual global event for those in advertising and the creative communications...

If you've updated your Instagram recently, you would have noticed a colorful TV icon on the top right corner of your screen. This is...

In the spirit of World Cup, McDonald's launched a new campaign on the first day of the tournament. The ad showcases a variety of scenes...

Every company knows that a brand name is not just a name. Serving as the main foundation of their identity, it evokes ideas, emotions,...

Welcome to the University of Richmond's AMA blog! Here, we will be posting news, ideas, and perspectives on various areas within...