Equinox Releases Short Film

Equinox is bringing back its original mantra, "It's Not Fitness. It's Life," in its new short film to kick off the new year. Directed by fashion photographer Nick Knight, the film features individuals who represent five different elements of life: love, water, spirit, movement, and light. As Equinox seeks to showcase itself as a lifestyle brand, the film avoids shots of people working at the gym.

“The Equinox brand and product is all about building and celebrating a life well-lived, and I wanted the work to be representative of that sentiment," said Knight in a statement. "Working with a brand over a period of time also allows me to really dig deep and explore with them, and I commend Equinox for taking this approach to creativity."

Check out the short film below!