Monthly Round Up: June
Here are a few marketing news from the month of June in case you missed them:
Ritz-Carlton launched a campaign in partnership with Hearst Magazines Digital Media, calling out to screenwriters and directors to submit screenplays imagining a stay at a Ritz-Carlton hotel. Five winners will be chosen by a panel of five judges, including Academy Award-nominated director and writer Mike Figgis. The winning directors will shoot their videos at five international Ritz-Carlton properties, and the finished films will be released on HarpersBazaar.com, Esquire.com, and Ritz-Carlton platforms in the fall.
Spotify won the title "Media Brand of the Year" at the 2018 Cannes Lions International Festival of Creativity. The award is typically received by individuals, honoring Facebook CEO Mark Zuckerberg, former Microsoft CEO Steve Ballmer, and former YouTube CEO Salar Kamangar in the past. The streaming service, which has over 170 million users in 65 markets, won six Cannes Lions last year for their creative campaigns.
L.L. Bean introduced a new campaign encouraging employees to work outside. As studies show being outside increases productivity, creativity and happiness, the 106-year-old retailer aims to launch the outdoor office space in New York, Boston, Philadelphia, and Madison, Wisconsin, working with brand experience agency Jack Morton Worldwide, workplace strategy expert Leigh Stringer and coworking company Industrious. The brand plans on promoting the campaign on social media as part of the "Be an Outsider" tagline created by Via Agency last year.
Starbucks claims their Frappuccino sales went down due to the health and wellness trend. Analysts believe the dip is also due to Starbucks' competitors like Dunkin Donuts and McDonald's promoting frozen coffee drinks made with cold brew coffee for a limited time. With increasing popularity in frozen coffee drinks, Starbucks attempts to differentiate itself by offering flavored teas that let people control how much sugar they add in.
