Ad of the Day: McDonald's Meets World Cup
In the spirit of World Cup, McDonald's launched a new campaign on the first day of the tournament. The ad showcases a variety of scenes in which soccer fans from all around the globe rely on McDonald's during the World Cup, highlighting the brand's selling point of convenient food option.
“The campaign spells out that, whatever happens in the football, McDonald’s has got the food covered,” said Steve Hill, McDonald’s senior director, global brand. “Whether with a breakfast for the early kick-off, or a McDelivery for when you’re watching at home, it’s clear that ‘We’re with you through all of it.”
