Calvin Klein Goes Digital
In our increasingly digital world, many companies are beginning to steer away from print ads, going completely digital. Calvin Klein is...
Pinterest's New Ad Format: Promoted Carousels
Pinterest recently announced that it is launching a new ad format called Promoted Carousels. This platform allows businesses to use up to...
We're in the Business School's Newsletter!
Last month, 20 of our members took a trip to Washington D.C. where we visited the Washington Post, FP1 Strategies, and DC United and...
Reese's #NotSorry Ads Increase Brand Awareness
Have you seen Reese's #NotSorry ads? The brand launched this campaign back in June, and according to YouGov Plan & Track, 29% of U.S....
Ad of the Day: Ikea Meets Luxury
While Ikea is known for being an affordable furniture brand, McCann Spain toyed with this idea in a fun way. Last year, McCann created an...
Kellogg's Digital Food Campaign with Amazon
In honor of World Food Day, Kellogg launched a digital food campaign with Amazon in an effort to raise awareness about hunger and...