Monthly Round Up: July
Here are a few marketing news from the month of July in case you missed them:
Marriott's W Hotels is bringing back Wake Up Call, a music festival fo hotel guests and attendees. Starting this September, the three-day event will be held at W Hollywood, W Barcelona, and W Bali in addition to W Dubai in 2019. Exclusive to members of Marriott brand's rewards programs, the festival comes with luxurious perks such as special selection of food and cocktails, fitness classes, and of course, no bathroom lines.
Dunkin' Donuts is putting a fresh spin to its branding. Though the coffee chain is still keeping its orange and pink logo and the iconic Frankfurter font, it came out with brighter and more playful packaging for its summer iced coffee cups and new Donut Fries, designed by creative agency Jones Knowles Ritchie.
Tommy Hilfiger created a new rewards system where customers can earn points for wearing the brand's clothes at certain locations. The brand recently launched the XPLORE line in which the clothing items contain Awear Solutions' Bluetooth low-energy smart chip. When paired with the XPLORE app, the chip will track when and how often customers wear the brand, and the earned points can be redeemed for gift cards, signed merchandise, Live Nation ConcertCash, and #TOMMYNOW runway show passes.
Uber partnered with Lime, an electric scooter rental company. Although the deal is still being finalized, Uber plans on promoting Lime on its app and put the Uber logo on the scooters. Uber Technologies' investment in Lime is a part of a $335 million financing round.
