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Ad of the Day: "Surprise" by AT&T

AT&T recently released an ad to promote "More for your thing," a campaign debuted in February which promises to deliver what matters the most to you– whether that's high speed Internet or unlimited plans to binge-watch your favorite TV shows and movies.


Titled "Surprise," the ad was created by globally-renowned ad agency, BBDO in L.A. Dave Cuccinello, co-Executive Creative Director, commented that the goal was to create something that felt less like "advertising". He explained, "We really wanted something that when you started watching, you kind of didn't know – and then there's that twist – but you had to do this almost perfectly to get the viewer on a cinematic ride."


Check out the ad below, and make sure to watch until the end to see the plot-twist!

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