Agency Launches Ice Cream Flavor as Part of Rebranding
Taking advantage of National Ice Cream Day on Sunday, Minneapolis-based agency Periscope launched its own ice cream flavor as part of their rebranding. Inspired by their street name and tagline, "Do Things People Love," Periscope's employees named the flavor "Love Potion No. 921," which was designed in collaboration with a local ice cream shop, Izzy's.
To represent the agency's new logo and colors ―orange, pink, white, and gray―, they decided on the blood orange and pomegranate flavor with hints of ginger. The agency's offices in India and China came up with the pomegranate and ginger which are symbolic of love in various cultures.
The employees not only decided on the name, but they also designed the packaging, and Periscope's P4 Studios shot the images of the ice cream. In addition to "Love Potion No. 921," the agency has a larger rebranding plan for this summer, such as new logo, colors, website, and building renovations. Stay tuned!
