Chipotle's New Marketing Initiative
As part of the new marketing strategy, America's favorite Mexican fast-casual restaurant, Chipotle Mexican Grill, is planning on...
IHOP or IHOb?
Every company knows that a brand name is not just a name. Serving as the main foundation of their identity, it evokes ideas, emotions,...
Welcome to UR AMA's Blog!
Welcome to the University of Richmond's AMA blog! Here, we will be posting news, ideas, and perspectives on various areas within...
