University of Richmond

In our increasingly digital world, many companies are beginning to steer away from print ads, going completely digital. Calvin Klein is...

Have you seen Reese's #NotSorry ads? The brand launched this campaign back in June, and according to YouGov Plan & Track, 29% of U.S....

In honor of World Food Day, Kellogg launched a digital food campaign with Amazon in an effort to raise awareness about hunger and...

After Dunkin' Donuts recently dropped the "Donuts" in its name, Dunkin' has launched a pop-up tiny home that runs entirely on coffee in...

Snapchat and Amazon are some of the biggest companies in the world today. So why not create even more buzz by bringing the two giants...

Brands are constantly coming up with creative ways to market themselves, though not all are successful. Check out this article on...